AI search
Which AI engines cite your company, and which ignore it
AI services can return different sources for the same question. A company should assess the answers its buyers might see, record the cited pages and avoid treating one result as a reliable picture of its visibility.
Compare the actual answers
Start with questions about the products, services and locations your company serves. Record the wording, language, platform and date alongside the response. A useful comparison shows what a buyer was told and which source supports it. See our guide to AI search visibility.
Separate a mention from a citation
An answer may name a company without linking to its website. Record brand mentions and linked citations separately. Then inspect whether the description is accurate and whether the link leads to a useful page.
Do not turn a sample into a guarantee
A citation study describes the questions and results its researchers measured. It does not establish a guaranteed way to appear in a different answer, language or market. Use the linked studies as context and test the questions relevant to your own company.
Review the page a buyer reaches
The destination should identify the company, explain the relevant service and show evidence the company is authorised to publish. A citation to an outdated or vague page is a reason to improve that page, not evidence that the whole sales process works.
Measure the work within an agreed scope
Define which questions, languages and platforms will be monitored, and how observations will be reported. Review relevant inquiries alongside visibility. Our corporate website service sets the pages, evidence and any search work included in the engagement.
Questions
- Should we check more than one AI service?
- Yes. Compare the services your buyers are likely to use, using the same relevant questions and languages.
- Does a high Google ranking guarantee an AI citation?
- No. Treat search rankings and observed AI citations as separate results.
- What should a visibility report show?
- The question, language, date, platform, response and cited page, with company mentions recorded separately.
- Can you guarantee that an AI service will name us?
- No. We can improve the agreed website content and review visibility; the platform selects its answers and sources.
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