Crude transport and fuel supply company
The record became visible to the officials reading the bids.
- Before
- A company profile that did not carry the record, and tender officials who could not see who they were dealing with.
- After
- A website that shows the fleet, the record and the certificates, branding that reads international, and the vendor registrations in place.
- How long
- One engagement, three services
- who read the bid
- Visible to the officials
- website, branding, compliance
- Three services
Challenge
The company was filling in tenders for buyers who did not know it. Its company profile was not enough: the officials reading the bid could not see the fleet, the record or the standing behind it. The owner wanted the company visible, and the branding to read international and corporate rather than local.
Approach
- A website carrying the fleet, the record, the work and the contact
- The branding rebuilt to read international and corporate
- ISO certification prepared alongside it
- Vendor registrations submitted
Outcome
- Tender officials can see the company's record before they read the bid
- The branding reads international
- The company is registered on the vendor lists it qualifies for
Record
- Sector
- Oil and gas logistics
- Region
- Kurdistan Region of Iraq
- Engagement
- One engagement, three services
Studies are anonymised. Clients are named only with written permission.