Impact / Selected case
Crude transport and fuel supply company
The record became visible to the officials reading the bids.
Track record unseen.
A company profile that did not carry the record, and tender officials who could not see who they were dealing with.
Bidder credentials visible.
Branding that reads international, and the vendor registrations in place.
The branding rebuilt to read international and corporate
- who read the bid
- Visible to the officials
- in place
- Vendor registrations
Branding and compliance in one engagement; vendor registrations in place.
Challenge
The company was filling in tenders for buyers who did not know it. Its company profile was not enough: the officials reading the bid could not see the fleet, the record or the standing behind it. The owner wanted the company visible, and the branding to read international and corporate rather than local.
Approach
- The branding rebuilt to read international and corporate
- ISO certification prepared alongside it
- Vendor registrations submitted
Outcome
- Tender officials can see the company's record before they read the bid
- The branding reads international
- The company is registered on the vendor lists it qualifies for
Record
- Sector
- Oil and gas logistics
- Region
- Kurdistan Region of Iraq
- Engagement
- One engagement
Studies are anonymised. Clients are named only with written permission.